Daniel Akerele

Drove business growth and strategic decision-making by conducting in-depth market research and performance analysis for a dynamic music label.

• Executed comprehensive market research and continuous company performance monitoring, successfully identifying new potential partners and high-value clients.
• Analyzed consumer needs and preferences, then developed and implemented data-driven strategies to effectively meet market demands.
• Collaborated cross-functionally with marketing and sales teams to pinpoint key opportunities for business growth and optimize campaign effectiveness.
• Prepared detailed reports and conducted statistical analyses to accurately define and segment target markets, informing strategic business initiatives.

Provided critical data analysis and strategic advisory to a social media client, enhancing content performance and informing marketing campaigns.

• Cleaned, modeled, and analyzed 7 diverse datasets to uncover actionable insights into content trends, directly informing the client's strategic decisions.
• Identified areas of poor content and marketing performance through in-depth financial and behavioral analysis, leading to targeted optimization efforts.
• Leveraged findings from an analysis of the most popular content types to advise a new social campaign, significantly increasing content engagement and interactions.
• Delivered data-driven analytical advisory to a social media client, translating complex data into clear, actionable business recommendations.

Provided essential administrative and operational support to the Zonal Superintendent, ensuring efficient team coordination and data management.

• Provided comprehensive administrative and operational support to the Zonal Superintendent, enhancing daily workflow efficiency.
• Facilitated effective communication and coordination as the primary liaison between the Zonal Superintendent and the broader team.
• Managed critical administrative tasks including worker rostering, operational scheduling, email correspondence, and precise financial spreadsheet management and data entry.

An analysis focused on advising a social media client as a Data Analyst. Cleaned, modelled and analyzed 7 datasets to uncover insights into content trends to inform strategic decisions. Prepared a slide presentation with a combination of charts and graphs created in data visualization software (tableau), to communicate key insights to the client in an easy to understand format.

Developed a comprehensive dashboard for a retention manager, integrating key customer information and performance indicators to enhance retention strategies.